Our areas of first-hand expertise include:
Publication development:
Magazine launch / relaunch
Learned journal launch
Editorial development
Creating additional revenue streams
Strategy formulation and implementation:
Corporate-, business unit- and publication-level strategy
Real-world competitive analysis and response
Portfolio development, including disposals and acquisitions
“Make, buy or partner” decisions
Market appraisal and analysis:
Investigation of new markets (geographic, sectoral, publication type)
Market entry strategy and tactical plans
Identification of potential partners or acquisition targets
Market research:
Publication-oriented research, e.g. author, reader or advertiser study
Qualitative (structure interviews, focus groups, etc.)
Quantitative (telephone/postal/internet surveys)
Project management:
Small and large projects, e.g. software/web development, publication launch, acquisition integration
Some recent consulting projects have included:
Market appraisal: quantification and strategic analysis of an international publishing sector and identification of potential new publications that fit the client’s portfolio. We reviewed the existing publications in the sector, analysed and quantified the advertising market, and conducted qualitative market research among the potential readership base
Review of Medical Continuing Professional Development for the Medical Publishers Group of the Publishers Association: analysis of current developments in CPD with a view to identification of new business opportunities for MPG member companies. The report is available to members of the Medical Publishers Group
Pathfinder research on web-based institutional repositories for PALS (Publisher & Library/Learning Solutions). The report is available on the PALS website (www.palsgroup.org.uk)
Internal strategy review for a division of media company: assisting Director with development of strategy and its presentation
Marketing/market introductions for e-learning company: identification of appropriate prospective clients and facilitation of business introductions
